Client Name: Divine Beauty & Gifts
Service: The client offers beauty services as well as gifts for all occasions
Project Goals: The logo must embody the words divine, premier, and premium, imply that the service is unisex, all while maintaining a professional look and feel. Also "Divine" must be prominent in the title.

Creative Solution: When one thinks about objects that can be considered divine when worn, or people who receive the top notch (premium) services and are praised for their beauty, one noun comes to mind: royalty. Throughout history, the strongest symbols of royalty have been crowns, tiaras, and wreaths.

With these objects and an icon that represents the service, a gift box, you get this simple equation:

As for the title, I chose a serif over a sans serif